AI Disruption

AI Disruption

Taking on Sora 2: Musk's Free Video AI Model

Musk's xAI launches free video model in 20s, challenging Sora 2 with faster AI generation and open access.

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Meng Li
Oct 08, 2025
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Musk Issues Challenge to Altman? xAI’s New Model Can Generate Videos in Just 20 Seconds.

Musk and Altman are at odds again!

Today, Musk’s large model unicorn xAI unveiled its latest video generation model, Imagine v0.9, making it freely available to all users.

A week ago, OpenAI released its flagship video and audio generation model Sora 2. This update may be Musk’s direct response to Sora 2.

xAI hasn’t released a complete technical blog, only mentioning that Imagine v0.9 has been upgraded in visual quality, motion, and audio generation compared to the initial version, and has uploaded several generated video examples.

Musk posted on X that Imagine v0.9’s video generation time is less than 20 seconds, and users can create videos, images, and text simply by speaking through a voice-first interface.

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