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A new broom sweeps clean—since Fidji Simo took office as CEO of OpenAI’s Applications Division, actions have been coming one after another.
Previously, there were reports that Fidji Simo was forming a new team to introduce the advertising business to ChatGPT. The new team leader would be fully in charge of OpenAI’s profit-making plans—whether through ads or subscriptions, the goal is to make money.
And starting today, OpenAI’s commercialization ambitions have taken a big step forward. You will now have the opportunity to shop directly within ChatGPT.
Simply put, OpenAI has launched a feature called “Instant Checkout.” Users can chat and place orders without jumping to other e-commerce shopping platforms.
Good grief—could it be that what defeats e-commerce giants is a chatbot?
