AI Disruption

AI Disruption

ChatGPT Now Supports Shopping

Shop in ChatGPT! Instant Checkout lets you buy directly while chatting. No more jumping to other sites. OpenAI's new feature steps up its commerce game.

Meng Li's avatar
Meng Li
Oct 01, 2025
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A new broom sweeps clean—since Fidji Simo took office as CEO of OpenAI’s Applications Division, actions have been coming one after another.

Previously, there were reports that Fidji Simo was forming a new team to introduce the advertising business to ChatGPT. The new team leader would be fully in charge of OpenAI’s profit-making plans—whether through ads or subscriptions, the goal is to make money.

And starting today, OpenAI’s commercialization ambitions have taken a big step forward. You will now have the opportunity to shop directly within ChatGPT.

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Simply put, OpenAI has launched a feature called “Instant Checkout.” Users can chat and place orders without jumping to other e-commerce shopping platforms.

Good grief—could it be that what defeats e-commerce giants is a chatbot?

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