Apple Unveils First AI Phone! A18 Chip, New Camera Button, AirPods Turn into Hearing Aids
Apple unveils iPhone 16, AirPods, and Apple Watch upgrades with AI-powered A18 chips, enhanced camera controls, and personalized features.
On September 10, Apple updated its core products—Apple Watch, AirPods, and iPhone 16—showcasing upgrades in wearables, smartphones, and audio devices.
Key AI highlights from the event:
A18 Series Chips
Apple's AI innovations stand out with the A18 and A18 Pro chips, greatly enhancing the ability to handle generative AI models and machine learning tasks.
The A18 chip, built on the latest 3nm process, features a 16-core neural engine optimized for generative AI models, doubling the speed of machine learning tasks. It offers powerful computing support for language generation, image processing, and more complex tasks.
The A18 and A18 Pro chips not only boost machine learning and generative AI performance but also improve graphic rendering and ray tracing, making them ideal for high-performance gaming and entertainment applications.
Apple Intelligence
Apple Intelligence was a key highlight of the event, seamlessly integrating AI technology into the iPhone 16 series to simplify user operations.
Writing Assistant: Users can utilize Apple’s AI-powered writing tool across any text input. It generates elegant invitations, adjusts email tone, or helps users quickly complete tasks like proofreading reviews or generating reports.
Visual Intelligence: With AI, users can find photos or create personalized emojis through simple descriptions. Apple Intelligence can automatically locate specific photos or videos and even generate memory clips from past media. It allows users to create custom images and emojis by simply describing them, bringing more fun and personalization to group chats, and deeply integrating into the messaging app for more vivid conversations.
AI-Powered Photo Management: Apple introduced a new AI-driven photo management system that automatically identifies and categorizes images in the photo library, creating personalized albums. Users can also use AI editing tools to remove distractions, reflections, and shadows from photos for a more polished result.
Siri Upgrades
With AI enhancements, Siri has become smarter and more personalized.
New contextual understanding allows Siri to grasp more complex meanings based on ongoing conversations, even if the user’s request is unclear.
Siri Response Generation: Siri can now generate more targeted replies, helping users handle complex issues efficiently. It can summarize meetings, generate personalized calendar reminders, or provide timely work and life tips.
Screen Awareness and Personalization: Siri now has screen awareness, offering relevant suggestions based on the current app the user is browsing. For example, if the user is reading an article or interacting on social media, Siri can suggest actions like “Add to bookmark” or “Share with a friend.”
Here’s the full content of this event. Enjoy!