AI Disruption

AI Disruption

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AI Disruption
AI Disruption
Apple Shakeup: Cook Overhauls AI Team Amid Siri Delay Concerns

Apple Shakeup: Cook Overhauls AI Team Amid Siri Delay Concerns

Apple's AI shakeup: Cook overhauls Siri team amid delays. With market pressure and a class-action lawsuit, can Apple deliver on its AI promises?

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Meng Li
Mar 22, 2025
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AI Disruption
AI Disruption
Apple Shakeup: Cook Overhauls AI Team Amid Siri Delay Concerns
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Every year at this time, Apple gathers 100 of its most influential executives at a top-secret location near Cupertino to determine the next steps for this company, which boasts the highest market value in the world.

No surprises here: this year, the focus at the conference table will undoubtedly be Apple’s biggest hot potato in recent years—Siri.

Following the announcement in early March that the AI-enhanced Siri would be delayed, Apple’s stock plummeted 4.85% in a single day, marking its largest drop in two and a half years. Negative commentary flooded the internet for a full two weeks.

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